I think you are mistaken about UNIXES
See there is no single standard executable installer for Linux
But there is two type of installing method which is standard
Programs for Linux exist in 2 form
Installer and Compile from Source
The fundamental installer is compiling from source
This is where the installer takes the form of a folder containing a make file and directives /source code
When you install by this method the make file parses through GCC to produce a object code the final program
The source is definitely smaller than ANY Windows Installer
Using this method you can add optimization for the compiler for your particular machine eg INTEL/AMD to produce a faster binary this is where Windows Loses out
Disadvantage is the time taken to compile can be very long in a for large programs like Openoffice.org
Eg of UNIX OS that uses this method (GENTOO and FreeBSD)
The others are prepackage means it is already compiled and is compressed into a package to be installed
This maybe larger than Windows Installer because the required binaries are included inside while Windows reuses API (shared)
However since it is precompiled it takes less time to get it into your system but it does not include performance optimzations unless it is precompiled with optimization for a specific architecture.
UNIX OS that uses this system include Fedora (RPM) and Debian (dpkg)