Im starting a new internet venture. Im a new graduate out of a respected Canadian business program with an original and potentially very profitable idea (I have a real business model with 3 different revenue streams. I'm not just relying on something flippant like ad revenue to make a net profit) however i dont have much capital and i understand that if i am to build and ultimately scale up this business i would need a competent computer programmer as my partner to not only build the site but maintain it and make crucial IT decisions with me in the future. All i have right now is a Business Plan and a couple meeting set up with some mentors. What is the best way to attract the attention/ interest of competent and proficient computer programmers? what would incite them to take an equity stake rather than salary? The Website would be fairly complex and require a searchable data base, Instant messaging capabilities and must allow for the transfer on fund from user to user. Nothing like my idea exists online yet so we would be entering new consumer space. Thank you for your imput please include what your background is when you respond
ie: Graduating from computer science program
Former computer programmer on a new venture project
Entrepreneur who has dealt extensively with programmers