Basicly you have to be as detailed as possible to where any joe shmoe can understand it. I work for an engineering firm and have to assist writing specs all the time. easiest way, is to summarize all the general knowledge first, and then after that body detail out the special things. This way, for future use, you wont have to rewrite the entire thing, youll only have to do the things unique to that project in the last body of the spec. Heres an example:
(keep in mind this is for construction)
PART 1 - GENERAL
1.1SECTION INCLUDES
A.Removal of designated construction.
B.Disposal of materials.
1.2RELATED SECTIONS
A.Section 01010 Summary of Work: Owner's continued occupancy.
B.Section 01040 Coordination.
C.Section 01200 Project Meetings.
D.Section 01700 Contract Closeout: Project record documents.
1.3SUBMITTALS FOR REVIEW
A.Section 01340 Submittals: Procedures for submittals.
1.4SUBMITTALS FOR CLOSEOUT
A.Section 01700 Contract Closeout.
B.Project Record Documents: Accurately record actual locations of all electrical work that deviates from the originally used drawings.
1.5REGULATORY REQUIREMENTS
A.Conform to local code for demolition work, dust control, products requiring electrical disconnection and re connection.
PART 2 - PRODUCTS
2.1CORDS AND CAPS
A.Refer to Section 16141.
B.Straight-Blade Attachment Plug: NEMA WD 1.
PART 3 - EXECUTION
3.1INSPECTION
A.Verify that equipment is ready for electrical connection, wiring, and energization.
3.2PREPARATION
A.Review equipment submittals prior to installation and electrical rough-in. Verify location, size, and type of connections. Coordinate details of equipment connections with supplier and installer.
3.3INSTALLATION
A.Use wire and cable with insulation suitable for temperatures encountered in heat-producing equipment.
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So i hope this helps you get the general idea.. As you can tell, its pretty complex.