Web designers are professionals who solve a client's communication problems and leverage the client's brand identity in a web-specific way.Pretty dry stuff, we'll grant you, but like marital bliss, it's better than it sounds. How does this all this fancy talk break down in terms of daily tasks? Below is a summary of deeds you'll do during the web development project lifecycle. Through the project lifecycle, the web designer will need to:
Understand and discuss the underlying technology—its possibilities and limitations as well as related issues—with clients and team members.
Translate client needs, content, and branding into structured website concepts.
Translate projected visitor needs into structured website concepts.
Translate website concepts into appropriate, technically executable color comps.
Design navigation elements.
Establish the look and feel of web pages, including typography, graphics, color, layout, and other factors.
Render design elements from Photoshop, Illustrator, and other visual development environments into usable elements of a working website.
Lay out web pages and sites using HTML and other web development languages.
Organize and present content in a readable, well-designed way.
Effectively participate on a web development team.
Modify graphics and code as needed (for instance, when technological incompatibilities arise or when clients' business models change—as they often do in this business).
Program HTML, JavaScript, and Style Sheets as needed. In larger agencies, this work is often performed by web developers and technicians, but the accomplished web designer must be ready to do any or all of these tasks as needed.
Try not to curse browser makers, clients, or team members; obstacles are encountered throughout the process. (Well, go ahead and curse browser makers if you want to.)
Update and maintain client sites as needed. Though this job, too, often falls to web technicians or producers, don't think you're off the hook. You're never off the hook.
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