The eight-bit groups translate into:
30 31 30 30 30 30 31 31 30 (in hex)
0 1 0 0 0 0 1 1 0 ( in ASCII)
If there were only eight ASCII characters, I'd say it's a second-level coding and the ASCII 1's and 0's form a further character, but there are nine, so that's as far as I can go with it.
Hope that helps.